SWIRLY POP

An exploration in Typography

Swirly Pop: Menu Design
Typographic Design
Designed By: Aly Hartman
Fall 2024

We were tasked with creating a brand identity based on typography. Using the typeface “BubbleGum Pop”, I designed a branded menu for a boozy ice cream truck. The logotype and illustrations went through many iterations, and the process of creating this identity system was highly detailed. I am very glad that I was able to create such a fun final product.



Updated 24.10.31